Nikola Gelemenov

Over a decade shaping products through strategy and design. Now supercharged with AI.

Selected work

Projects

A curated selection of products, platforms, and AI initiatives: from strategy and UX to production-ready experiences.

  • Illustration showing design flowing through an AI layer into production code

    At Just Eat Takeaway, I created an AI-powered Design-to-Code workflow that transforms designs, screenshots, prompts, and vibe-coded prototypes into production-ready frontend code. The approach combines design systems, AI agents, and engineering standards, and was presented to senior leadership as a potential direction for AI-assisted product development.

    Just Eat Takeaway · Design Engineering · 2026
    • AI
    • Design Engineering
    • Design to Code
  • Dentobook landing page showing the platform hero with laptop mockup

    Dental clinics rely on fragmented tools and manual processes. I owned the end-to-end product experience for Dentobook, a practice management platform built to unify scheduling, patient records, treatment planning and billing into a single system. The work covered brand identity, design system and complex clinical workflows across all clinic roles: receptionists, dentists and administrators.

    Leading product design · 2025
    • Product Strategy
    • UX Design
    • Design System
    • Brand Identity
  • Expert Allies office space with branded signage and open-plan workspace

    Expert Allies is a software development consultancy helping companies scale engineering teams and deliver digital products. I led the experience from strategy through visual design, creating a brand identity and responsive marketing website that translated complex technical services into a clear, conversion-focused experience. The work covered logo, colour system, brand guidelines and a multi-page website.

    Leading product design · 2025
    • Brand Identity
    • UX Design
    • UI Design
    • Responsive Design
  • Abstract purple illustration showing connected user profiles across flowing curves

    I redesigned the User Management experience for the Just Eat Takeaway Partner Hub, helping businesses invite team members and manage roles and permissions.

    Just Eat Takeaway · Product Design · 2026
    • Product Design
    • Design Systems
    • Prototyping
    • User Research
    • Permissions
  • Abstract purple data visualization illustration with wave charts, pie charts and bar graphs

    A fully interactive dashboard designed for restaurant partners to monitor their business performance over time, helping them make data-driven decisions and maximise their success with JET.

    Just Eat Takeaway · Product Design · 2026
    • Product Design
    • Data Visualization
    • Dashboards
    • UX/UI
    • Analytics

Earlier work

For a look at some of my earlier work, visit my archive on Behance and Dribbble

How I work

Approach

A flexible approach shaped by product needs, combining design thinking, collaboration, and AI-assisted workflows.

  1. Understanding the problem

    User needs, business goals, and product constraints.

  2. Defining structure

    Flows, information architecture, and key interactions.

  3. Exploring solutions

    Concepts, prototypes, and iterative exploration.

  4. AI-assisted iteration

    Using AI to accelerate exploration, validate ideas, and refine solutions.

  5. Designing the product

    Scalable interfaces, reusable components, and design systems.

  6. From design to production

    Bringing designs to production through AI-powered design-to-code workflows.

Recommendations

What colleagues say