Nikola Gelemenov
Nikola Gelemenov
About

Product designer.
12 years of craft.

I'm a Product Designer with over 12 years of experience creating digital products that balance user needs, business goals, and technical feasibility.

Throughout my career, I've led end-to-end product design across B2B and consumer products, working closely with cross-functional teams to turn complex problems into intuitive, scalable experiences.

Today, I'm particularly focused on the intersection of design and AI, exploring how design-to-code workflows, intelligent tooling, and modern product practices can reduce the gap between design and engineering, helping teams build better products faster.

  • 12+ years
  • B2B & consumer
  • Design × AI
Experience

Where I've worked

  1. 2020 – Present

    Senior Product Designer

    Just Eat Takeaway.com

    Leading product design at a global on-demand delivery platform: strategy, discovery, and production across consumer and B2B products.

    • Created an AI-powered design-to-code workflow that turns designs into production-ready frontend interfaces, closing the gap between design and engineering.
    • Developed internal AI tooling and Figma plugins; ran workshops to help designers adopt AI into their day-to-day process.
    • Mentored designers, supported hiring panels, and guided early-career team members in their professional growth.

  2. 2017 – 2020

    UI/UX Designer

    Drooms

    End-to-end UX and UI design for complex B2B data room software, a leading virtual data room provider operating across European markets.

    • Designed user journeys, information architecture, interaction flows, wireframes, and high-fidelity interfaces across desktop and mobile.
    • Conducted user interviews, usability testing, and design validation to inform product decisions.

  3. 2016 – 2017

    UI/UX Designer

    TechHuddle · Kin Wellness

    End-to-end UX and UI for responsive web and mobile products, including embedded work with Kin Wellness (a digital health platform).

    • Created user flows, wireframes, prototypes, and visual interfaces in close collaboration with Product and Engineering.
    • Established design guidelines and improved product usability through iterative design and user feedback.

  4. 2015 – 2016

    Graphic & Web Designer

    Ozone.bg

    Responsive e-commerce design, marketing assets, and brand visual identity for one of Bulgaria's largest online retailers.

  5. 2013 – 2016

    UI/UX & Graphic Designer

    Berlle Creative Studio

    Full-stack visual design at a creative studio: wireframes, prototypes, responsive web layouts, mobile apps, and print.